摘要：7月9日雅思大作文考的是“讨论观点”题型，题目是：In some countries, advertisers increase the amount of advertising which try to persuade children to buy snacks, toys，and other goods. Parents object to such pressure on children. But some advertisers claim that there is useful information in these advertisements. Discuss both views and give your opinion.
There are many advertisements directed at children, such as snacks, toys and other goods. Parents argue that children are under pressure. Advertisers claim that the advertisements provide useful information. Discuss both views and give your own opinion.
As children grow to be the target group of advertisement industry, a range of advertisements aimed at them have been produced, which had caused some controversies in the society.
Those who advocate the spread of advertising targeted at children deem that these advertisements can provide potential customers with a comprehensive understanding of the products advertised, which can help consumers make well-informed buying decisions. Since television advertisements can present goods in a visual and audio way, this can definitely enhance people’s knowledge of the advertised goods, especially some electronic toys or newly-introduced food.
On the other hand, parents are concerned that children are easily attracted by the vivid advertisement from the Internet or television, and because of it, kids will pester their parents to buy the goods advertised. Obviously, children are a group of consumers without the ability to differentiate good from bad and right from wrong. If they are convinced with the benefits of the products from the advertisement, they will not consider the negative aspects or further explore the truth of the advertisement itself.
Besides, peer pressure is another point which needs to be mentioned here. The widespread advertising campaign will make the public overwhelmed by these advertisements, which means there will always be some parents and children purchasing the advertised goods, and therefore, some psychological factor of children may urge a part of them to obtain the products even though they may not need the goods.
Personally, advertisements themselves contain a lot of information which can be quite useful for consumers. If the advertising industry can be well regulated and children being supervised when they are watching the advertisements, there is no need for parents to worry about the side effects by the widespread advertisements.