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Alibaba ‘eyes struggling Sina’ 阿里巴巴或将收购新浪
yoyo 2015-11-09 19:57:34 发表于  [  游戏/活动  ]
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Alibaba ‘eyes struggling Sina’

阿里巴巴或将收购新浪

导读:据媒体报道称,中国互联网巨头阿里巴巴集团控股拟收购国内领先的网络媒体公司新浪。

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China’s Internet giant Alibaba Group Holding plans to acquire Sina Corp, the leading domestic Internet media company, media reports said.

据媒体报道称,中国互联网巨头阿里巴巴集团控股拟收购国内领先的网络媒体公司新浪。

The companies are negotiating the terms of the acquisition, Shanghai-based news portal thepaper.cn reported, citing a person close to Alibaba’s investment department.

上海新闻门户网站thepaper.cn援引一位阿里巴巴投资部门有关人员的话称,该公司正在谈判收购的条款。

Neither company would comment when contacted by the Global Times on Thursday.

《环球时报》在周四联系了两家公司,但两家公司都拒绝发表评论。

Separately, a rumor circulated widely this week saying that Sina had suspended recruitment of experienced staff to allow it to integrate and optimize its businesses, news portal huanqiu.com reported. That rumor was denied on Wednesday by Sina CEO Cao Guowei, wh

另外,新闻门户网站环球网报道,本周有一个广泛流传的谣言称新浪已经暂停招聘有经验的员工来整合和优化其业务。这一传言在星期三被新浪首席执行官曹国伟否认,他在微博上写道,他没有听到任何类似的行动。

However, the two companies have a history of cooperation. Alibaba set up the Alibaba Sports Group together with Sina in September, with the goal of reshaping China’s sports industry through the Internet, the Xinhua News Agency reported in September. The joint company is majority owned by Alibaba.

然而,两家公司有合作的历史。据新华社报道,九月,阿里巴巴与新浪共同成立了阿里巴巴体育集团,目的是通过互联网重塑中国体育产业的发展。阿里巴巴持有该合资公司多数股权。

Also, Alibaba invested $586 million for a stake of 18 percent in Sina’s Weibo microblogging service in April 2013.

此外,阿里巴巴于2013年4月投资了五亿八千四百万美元,入股新浪微博18%。

Sina Weibo has added e-commerce features to its platform recently, with direct links to Taobao and Tmall, two of Alibaba’s main online shopping platforms.

新浪微博最近加入了电子商务平台功能,与阿里巴巴的两个主要在线购物平台,淘宝和天猫有直接链接。

"Alibaba’s online shopping platforms will acquire more users if a merger is achieved, considering that Sina has a solid user base," Yu Ming, the chairman of ZC, a Beijing-based Internet communication group, told the Global Times on Thursday. "This may be the biggest driving force for Alibaba behind this merger."

“如果实现合并,阿里巴巴的在线购物平台将获得更多的用户,因为新浪有坚实的用户基础”,北京互联网通信集团ZC董事长玉明,星期四告诉《环球时报》,“这可能是这一并购背后的最大驱动力。”

As for Sina, Yu noted that the company could attract more advertisers and increase its sales if shoppers could directly go to Taobao or Tmall by simply clicking on advertisements on Sina’s pages.

至于新浪,玉明指出,该公司可以吸引更多的广告客户并增加其销售,条件是顾客能够直接通过点击新浪的广告页面而转到淘宝或天猫。

Chen Wei, a senior consultant at the Beijing-based investment consultancy ChinaVenture Investment Consulting Group, agreed with Yu.

北京一家投资顾问公司中投咨询集团的高级顾问陈炜,同意玉明的看法。

"The two companies can monetize their user flows in this way," said Chen.

“这样的话两家公司可以合并他们的用户流,”陈炜说。

Alibaba and its associated companies have invested massively in the media sector. In June, Alibaba spent 1.2 billion yuan ($189.12 million) to purchase a 36.74 percent stake in Shanghai China Business News Media Co, media reports said.

阿里巴巴及其联属公司在媒体领域投入了大量资金。据媒体报道,六月,阿里巴巴花了十二亿元(一亿八千九百九十二万美元)购买了上海中国商业新闻媒体合作集团36.74%。

Media reports also said an investment subsidiary of Alibaba put 6.53 billion yuan into Shenzhen-listed Wasu Media Holding Co in April 2014.

也有媒体报道称,2014年4月,阿里巴巴的投资公司投资了深圳上市的华数传媒控股有限公司六十五亿三千万元。

Meanwhile, Alibaba’s domestic rivals, Tencent Holdings and Baidu Inc, have stepped into the news field. Tencent has a news page on its website and Baidu launched its news platform Baidu News in November 2003.

同时,阿里巴巴旗下的国内竞争对手,腾讯控股集团和百度公司,都进入了新闻领域。腾讯旗下有一个新闻页面,百度也在2003年十一月推出其新闻平台百度新闻。

Yu told the Global Times that Sina needs a large, strong partner due to its continuous business decline. "As China’s Internet giant, Alibaba is certainly a good choice," Yu added.

玉明告诉《环球时报》,新浪需要一个庞大的,强大的合作伙伴,因为它业务连续下降。“作为中国互联网巨头,阿里巴巴无疑是一个不错的选择。”玉明补充说。

Sina’s app had 23.2 million active users as of August, ranking sixth among the news apps of China’s main news web portals, according to a report released by Beijing-based consultancy Analysys in October.

据北京一家咨询机构易观国际在十月发布的一份报告显示,新浪的应用程序在八月份有两千三百二十万的活跃用户,在中国主要新闻门户网站的新闻应用程序中排名第六。

Tencent had 94.87 million active users and Sohu had 70.33 million, the report said.

该报告称,腾讯有九千四百八十七万活跃用户,而搜狐有七千零三十三万。

Chen also noted that capital support from Alibaba could ease Sina’s plight as it continued to lose users.

陈炜还指出,在新浪持续失去继续失去用户的情况下,阿里巴巴的资金支持可以缓解其困境。



yoyo 2022-06-26 03:03:56 重新编辑

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Admin -  nico 2015-11-27 17:40

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